Nicholas Rock Design, Research, Teaching

Profile

Design that starts with opportunity, not problems.

Graphic designer, design strategist, and educator.

Nicholas Rock is Associate Professor of Graphic Design and Director of Graduate Studies at Boston University's School of Visual Arts. He is Founder and Creative Director of Station, a design strategy studio in Rhode Island.

PositionAssociate Professor · Director of Graduate Studies, BU School of Visual Arts
StudioStation — Founder, Creative Director
Based inRhode Island
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Now

Book · In development

The Hope Handbook

Orienting, noticing, and practicing hope in everyday life. Hope is a skill. It can be practiced.

Coming soon

Research platform · Live

Experience Design Handbook

A searchable library of experience design case studies. It reframes experience design as designing opportunities for experience.

Visit the Handbook
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Selected Work

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Practice

With, not for.

I am interested in a positive outlook for design, framing, and engaging opportunities instead of seeking problems to solve. My professional practice integrates graphic design, design thinking, strategy and experience design channeled through my design studio focused on action and impact. I begin with ideas, questions, and content, and then we bring in form, solution, outcomes, and impact.

My practice is collaborative and partnership-driven, built around the idea of WITH, not FOR. It is truly a partnership between my team, collaborators, and clients.

I work in traditional forms of graphic design: publication design, branding, visual identity design, web design, and experience design. Additionally, I deliver design thinking and strategy, where what I am offering is not a designed artifact necessarily, but written strategies, plans, and processes. Though in many cases, these paths of work are often interwoven. Working in this way allows me to be a longer-term partner—helping to find new opportunities for growth and change. While also donating time and expertise to nonprofit organizations that I believe in and love.

I have been able to work with all scales of companies, from boutique shops to Fortune 100. I have been fortunate to work with Apple, American Express, Capital One, and the State of Rhode Island.

StudioStation · Rhode Island
AreasStrategic Vision + Brand Strategy · Experience Design · Visual Culture Research + Communication
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Research

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Teaching

Pedagogy built on research, experimentation, and real-world experience.

My teaching experience ranges from introductory graphic design courses to Master's level thesis research. I strive to incorporate theory, research, and experimentation as core to the development of one's process at all levels. While connecting this process to real-world examples and how the experimental and speculative work can relate to practical applications.

Latest syllabi

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News

News, press, and media.

2022CoachingStartup coach for the JETRO accelerator program “SCAP,” with CIC Cambridge and Giant ShouldersJETRO2022TalkSpeaker, Design Thinking Chicago 2022Chicago2022JuryJudge, 2022 Young Ones Student AwardsOne Club2022PanelModerator, “Facilitate, Participate & Interact,” Multiple Formats Contemporary Art Book SymposiumSymposium2022AwardGold Award for Packaging Design, Davey Awards, for Beautiful Day packagingDavey Awards2021LectureOpportunity for Experience: Creative Perspectives on Connecting with PeopleDesign x RI2021JuryJudge, 2021 Young Ones Student AwardsOne Club[Yr]PressInterviewed for “5 Keys to Developing Meaningful Connection and Powerful Cultures Remotely”LinkedIn2020ReviewMonotown: Urban Dreams Brutal Imperatives reviewed in the Journal of Urban DesignNov 20202020ReviewMonotown reviewed in the Urban Design Group JournalJul 20202020TalkDesign, Food and Human Connection — Design Incubation Colloquium 6.3Fordham2020AwardMonotown awarded the 2020 John Brinckerhoff Jackson Book Prize, Foundation for Landscape StudiesBook prize[Yr]Workshop#InRealLife: Designing for Impact — a design thinking workshop at BU BUild LabBU[Yr]TalkGlobal Disruptors: Lightning Talks on International InnovationsBU2016Panel“Graphic Arts in the Liberal Arts—2016”Panel2016AwardGanges Water Machine: Designing New India’s Ancient River awarded the 2016 John Brinckerhoff Jackson Book PrizeBook prize[Yr]PressInterviewed — “Studio Practice: New Class Takes on the Real World”BU CFA
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About + CV

Portrait of Nicholas Rock

Nicholas Rock is a Graphic Designer and Design Strategist whose work focuses on Design for Impact—partnering with mission- and purpose-driven organizations through design strategy, visual culture research, visual communication, and experience design. His professional practice includes strategic visioning and brand strategy, experience design, and communication rooted in the study and shaping of visual culture.

He received his BFA in Studio Arts from the University of Rhode Island in 2001 and his MFA in Graphic Design from the Yale School of Art in 2008. In addition to his role as Associate Professor, Nicholas serves as Director of Graduate Studies for the School of Visual Arts at Boston University.

Nicholas is also the founder of Station, a design and cultural strategy studio that focuses on creating clarity, alignment, and transformation across various sectors. He has worked with a wide range of organizations—from cultural institutions to Fortune 100 companies—leading multidisciplinary projects in brand development, publication design, and experience strategy. His past clients include the Harvard Graduate School of Design, Apple, American Express, Capital One, and the State of Rhode Island.

Before his career in design, Nicholas served for eight years in the U.S. Army and is a veteran of the Iraq War. His work is grounded in a belief that design is a tool for shaping systems, building trust, and imagining new possibilities.

Education

2008MFA Graphic Design — Yale University
2001BFA Studio Arts — University of Rhode Island

Awards + Recognition

2022Gold Award: Packaging — Davey Awards
2018Volunteer of the Year — PeaceLove Studios
2013Best Book Design — AIGA Best of New England
2013Faculty Spotlight — Boston University
2008Competition Winner, Manifest Hope Competition — Manifest Hope
2007Award for Typographic Excellence — Type Directors Club, NY
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Contact