Profile
Design that starts with opportunity, not problems.
Graphic designer, design strategist, and educator.
Nicholas Rock is Associate Professor of Graphic Design and Director of Graduate Studies at Boston University's School of Visual Arts. He is Founder and Creative Director of Station, a design strategy studio in Rhode Island.
Now
Book · In development
The Hope Handbook
Orienting, noticing, and practicing hope in everyday life. Hope is a skill. It can be practiced.
Coming soon
Research platform · Live
Experience Design Handbook
A searchable library of experience design case studies. It reframes experience design as designing opportunities for experience.
Visit the HandbookSelected Work
Design for impact. Partnering with mission and purpose-driven organizations.
Brand Strategy + Visual Identity · 2022

Beautiful Day
I led a brand transformation for Beautiful Day—refocusing them as a people-centric organization, using granola as a catalyst for change. By…
Brand Strategy + Visual Identity · [Yr]

Attender
One of North America’s oldest and largest shipping logistics consulting companies, Moran Shipping formed a new company, Attender, to advance the…
Environment + Experience Design · [Yr]

Curiosity & Co.Environmental graphics
Branding, identity & environmental graphics for Curiosity & Co.
Web Experience + Strategy · [Yr]

Farm Fresh RI
Farm Fresh RI, a regional non-profit dedicated to food access and work towards connecting more people directly to local farms needed an overhaul…
Strategic Vision · [Yr]

Hartford Area Habitat for Humanity
Hartford Area Habitat for Humanity was expanding to an additional geographic region in Connecticut, growing substantially and thus needed to draft…
Practice
With, not for.
I am interested in a positive outlook for design, framing, and engaging opportunities instead of seeking problems to solve. My professional practice integrates graphic design, design thinking, strategy and experience design channeled through my design studio focused on action and impact. I begin with ideas, questions, and content, and then we bring in form, solution, outcomes, and impact.
My practice is collaborative and partnership-driven, built around the idea of WITH, not FOR. It is truly a partnership between my team, collaborators, and clients.
I work in traditional forms of graphic design: publication design, branding, visual identity design, web design, and experience design. Additionally, I deliver design thinking and strategy, where what I am offering is not a designed artifact necessarily, but written strategies, plans, and processes. Though in many cases, these paths of work are often interwoven. Working in this way allows me to be a longer-term partner—helping to find new opportunities for growth and change. While also donating time and expertise to nonprofit organizations that I believe in and love.
I have been able to work with all scales of companies, from boutique shops to Fortune 100. I have been fortunate to work with Apple, American Express, Capital One, and the State of Rhode Island.
Research
Human connection, experience, and hope. The research feeds the studio and the classroom.
Teaching
Pedagogy built on research, experimentation, and real-world experience.
My teaching experience ranges from introductory graphic design courses to Master's level thesis research. I strive to incorporate theory, research, and experimentation as core to the development of one's process at all levels. While connecting this process to real-world examples and how the experimental and speculative work can relate to practical applications.
Latest syllabi
News
News, press, and media.
About + CV

Nicholas Rock is a Graphic Designer and Design Strategist whose work focuses on Design for Impact—partnering with mission- and purpose-driven organizations through design strategy, visual culture research, visual communication, and experience design. His professional practice includes strategic visioning and brand strategy, experience design, and communication rooted in the study and shaping of visual culture.
He received his BFA in Studio Arts from the University of Rhode Island in 2001 and his MFA in Graphic Design from the Yale School of Art in 2008. In addition to his role as Associate Professor, Nicholas serves as Director of Graduate Studies for the School of Visual Arts at Boston University.
Nicholas is also the founder of Station, a design and cultural strategy studio that focuses on creating clarity, alignment, and transformation across various sectors. He has worked with a wide range of organizations—from cultural institutions to Fortune 100 companies—leading multidisciplinary projects in brand development, publication design, and experience strategy. His past clients include the Harvard Graduate School of Design, Apple, American Express, Capital One, and the State of Rhode Island.
Before his career in design, Nicholas served for eight years in the U.S. Army and is a veteran of the Iraq War. His work is grounded in a belief that design is a tool for shaping systems, building trust, and imagining new possibilities.
Education
| 2008 | MFA Graphic Design — Yale University |
| 2001 | BFA Studio Arts — University of Rhode Island |
Awards + Recognition
| 2022 | Gold Award: Packaging — Davey Awards |
| 2018 | Volunteer of the Year — PeaceLove Studios |
| 2013 | Best Book Design — AIGA Best of New England |
| 2013 | Faculty Spotlight — Boston University |
| 2008 | Competition Winner, Manifest Hope Competition — Manifest Hope |
| 2007 | Award for Typographic Excellence — Type Directors Club, NY |


