Beautiful Day

I led a brand transformation for Beautiful Day—refocusing them as a people-centric organization, using granola as a catalyst for change. By refreshing their visual identity and packaging, we celebrated diverse voices, cultures, and transformed the stigma of "refugee" into a source of pride.

Screenshot 2023-07-06 at 9.23.28 AM.png
BeautifulDay_BrandIdentityGuidelines_2022-13.jpeg
BeautifulDay_BrandIdentityGuidelines_2022-16.jpeg
BeautifulDay_BrandIdentityGuidelines_2022-21.jpeg
BeautifulDay_BrandIdentityGuidelines_2022-22.jpeg
BeautifulDay_BrandIdentityGuidelines_2022-23.jpeg
%E2%80%8Ebeautiful-day-packaging.%E2%80%8E001.jpg
%E2%80%8Ebeautiful-day-packaging.%E2%80%8E002.jpg
Next

Brand Strategy + Visual Identity: Attender