Design for Impact
Partnering with mission and purpose-driven organizations through design strategy, visual culture research, visual communication, and experience design.
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I partner with organizations to articulate a clear vision and mission for their work while leveraging this work to inform strategic objectives and tactics for their brand's future. The outcome of this work is guiding principles and strategy documentation, including strategic planning and visual branding.
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My practice is experience design is focused on designing opportunities for someone to have an experience regardless of form or media. How can we design ways to create or enable more connections? What is a meaningful human connection? How can that drive our work and our purpose? If more people or businesses focused on connecting with people, it could transform the work they do.
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I work across all forms of media in graphic design and visual communication from printed matter, publication design, web and interactive, environmental, identity and branding. Design is rooted in a history of visual culture and storytelling, so my work incorporates intentional research and connection to visual culture and relationships.
![Brand Strategy + Visual Identity: Beautiful Day](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1688573406168-RH9JSMXV2VUAZU3LHG6T/309658877_1227964391377368_7401113758862893951_n.jpg)
Brand Strategy + Visual Identity: Beautiful Day
![Brand Strategy + Visual Identity: Attender](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1645029361070-4UGI2MDSE7T7EI6SH3Z3/attender-mark-web.png)
Brand Strategy + Visual Identity: Attender
![Environment + Experience Design: Curiosity & Co.](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1643214791417-2DRZ3OWRK557NNYEQHX3/IMG_7543.jpg)
Environment + Experience Design: Curiosity & Co.
![Web Experience + Strategy: Farm Fresh RI](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1645034718067-T6FOKQBHCM0X36EAB3R6/Screen+Shot+2022-02-16+at+1.04.17+PM.jpg)
Web Experience + Strategy: Farm Fresh RI
![Strategic Vision: Hartford Area Habitat for Humanity](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1645029063875-IS1W7Z977QPLIIIHEQGC/HartfordHabitat-strategic-vision-book-09JUL21-hartfordarea-screen.jpg)
Strategic Vision: Hartford Area Habitat for Humanity
![Branding + Visual Identity: Curiosity & Co.](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1645030439483-KORT6AY8AKG7NK4C6925/curiosity-visual-web.png)
Branding + Visual Identity: Curiosity & Co.
![Visual Identity: John Bates — Be Clear Method](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1645028896198-Q0M4SEE84P8FHWWVOV2J/john_bates_web.png)
Visual Identity: John Bates — Be Clear Method
![Book Design and Layout: Sound of Light](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1645026446031-0H6LSMDWOB46YYNS2R3Q/sol_book_covers_web.jpg)
Book Design and Layout: Sound of Light
![Visual Identity + Web Design: Spherical Studio](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1585756068913-C439MDQM8XYK2Q6T2DUQ/Screen+Shot+2020-03-31+at+11.55.00+PM.png)
Visual Identity + Web Design: Spherical Studio
![Book Design and Layout: Monotown — Urban Dreams, Brutal Imperatives](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584978413484-3Y2DRGXG5DN65VM0WHX9/background+01.jpg)
Book Design and Layout: Monotown — Urban Dreams, Brutal Imperatives
![Book Cover Design: Urban Grids. Handbook for Regular City Design](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1585773514501-W366W62SMZCFZ7NCGV8C/9781940743950_urban_grids_handbook_for_regular_city_design_cover800.jpg)
Book Cover Design: Urban Grids. Handbook for Regular City Design
![Visual Identity + Printed Collateral Design: Contemporary Perspectives Lecture Series](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584978506536-8NWQKC1KXXNVJX0TMUKB/IMG_2515_close.jpg)
Visual Identity + Printed Collateral Design: Contemporary Perspectives Lecture Series
![Visual Identity + Experience Design: PeaceLove Storytellers, 2018](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584978600514-RE8USYZGCST687ZWX3NS/IMG_1146.jpg)
Visual Identity + Experience Design: PeaceLove Storytellers, 2018
![Branding + Visual Identity: Epic Decade](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584979152082-XLCGKVY5PZ94GTTRY7IK/Screen+Shot+2020-03-23+at+11.58.08+AM.png)
Branding + Visual Identity: Epic Decade
![Branding + Visual Identity: IconTime](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584979311749-HEOD474HOT7QOVY051Z6/IconTime-pattern.jpg)
Branding + Visual Identity: IconTime
![Web Design and Experience Strategy: The Choices Program at Brown University](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584979511973-DL0FPK3UWZZVH9USJX9U/Home.png)
Web Design and Experience Strategy: The Choices Program at Brown University
![Branding + Visual Identity: Anew](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584980707741-Q55IKWTZOIQHYF3HCJOK/Screen+Shot+2020-03-23+at+12.23.59+PM.png)
Branding + Visual Identity: Anew
![Visual Identity + Experience Design: PeaceLove Storytellers, 2017](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584980794810-XM33Z0VWJ2IF6O9UXB8C/image-asset.png)
Visual Identity + Experience Design: PeaceLove Storytellers, 2017
![Brand Strategy, Visual Identity + Experience Design: State of Rhode Island](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584981119458-IWMEN6I2DNLOUOXW4VV2/IMG_3284.jpg)
Brand Strategy, Visual Identity + Experience Design: State of Rhode Island
![Rhode Island Summer Digital Ad Campaign Design + Strategy](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584981522914-P37Q81UJA6BVEG980B0I/Historic%2BTheme%2BAd%2B01.jpg)
Rhode Island Summer Digital Ad Campaign Design + Strategy
![Now What, NYC Brand Identity](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584981804870-ZWXPQGEPN61MWGM0WLAS/Screen+Shot+2020-03-23+at+12.41.57+PM.png)
Now What, NYC Brand Identity
![CapitalOne Experience Design Strategy Handbook](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584981314420-Q88WWQSB7JDLCD7E3LT8/Cap1-DD-Handbook-23AUG16_Page_27.jpg)
CapitalOne Experience Design Strategy Handbook
![Inteleos Visual Identity System](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584982449481-TR2O9NFV3PSQYIIZX7K7/Screen+Shot+2020-03-23+at+12.52.48+PM.png)
Inteleos Visual Identity System
![Book Design + Layout: Ganges Water Machine](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584981909296-VS6CE0Y6QJ9BGG4XSXWM/IMG_3188.jpg)
Book Design + Layout: Ganges Water Machine
![Book Design + Layout: Form and Pedagogy](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584982013426-GI8J2OEJOAD6HF601UPJ/IMG_3201.jpg)
Book Design + Layout: Form and Pedagogy
![Book Design + Layout: Mexico City](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1584982229794-8C83JW8EAQ4THWYLD9ZZ/IMG_3179.jpg)
Book Design + Layout: Mexico City
![Nexus North Brand Identity and Resources](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1585277470706-NGHEVFBQXAQPCX2KEJN9/BP8A5095.jpg)
Nexus North Brand Identity and Resources
![That Was ____. This Is ____.](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1585277130724-A2BAL9HYRF4D17YCBH90/thatwas-thisis-exhibition.jpg)
That Was ____. This Is ____.
![AIGA Best of New England 2013 Catalog](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1585277783176-JS2R3YG15EYMSKRL6YFV/IMG_3245.jpg)
AIGA Best of New England 2013 Catalog
![A Line in the Andes](https://images.squarespace-cdn.com/content/v1/5e627615dbf4165f79e526ac/1585277677624-LES7NTTOM680U076225R/IMG_3212.jpg)