Design for Impact
Partnering with mission and purpose-driven organizations through design strategy, visual culture research, visual communication, and experience design.
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I partner with organizations to articulate a clear vision and mission for their work while leveraging this work to inform strategic objectives and tactics for their brand's future. The outcome of this work is guiding principles and strategy documentation, including strategic planning and visual branding.
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My practice is experience design is focused on designing opportunities for someone to have an experience regardless of form or media. How can we design ways to create or enable more connections? What is a meaningful human connection? How can that drive our work and our purpose? If more people or businesses focused on connecting with people, it could transform the work they do.
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I work across all forms of media in graphic design and visual communication from printed matter, publication design, web and interactive, environmental, identity and branding. Design is rooted in a history of visual culture and storytelling, so my work incorporates intentional research and connection to visual culture and relationships.